Durex Naturals Lube - TV Campaign Visuals
For the Durex Naturals Lube campaign, the work focused on creating a series of flat vector illustrations that depict human anatomy in a minimalist and symbolic way.
Some of these visuals were printed and placed on set, while others were integrated digitally through CGI, becoming part of the film’s visual storytelling.
The aim was to translate the idea of natural intimacy into a refined and contemporary visual language, balancing sensitivity, elegance, and consistency with the brand’s tone.
Attention was given to composition, color, and texture to ensure each artwork supported the atmosphere of the scene while maintaining a sense of subtlety and sophistication.
The project offered a chance to explore how minimal design can express intimacy through restraint. From early sketches to final assets, the process involved close collaboration with the production and CGI teams to ensure the artworks felt coherent across both physical and digital environments - subtle details that quietly shaped the visual identity of the film.
