Connection 360° - Visual Identity & Socials

Visual identity system developed for a new event series at Centro Giovani Connection, structured around two parallel programs: live music events (Sound Connection) and board game nights (Quest Connection).

The identity is built on a dual color system derived from the center’s brand: orange for music, emphasizing energy and performance, and purple for board games, evoking play, strategy, and imagination.

A modular grid, bold typography, and geometric image treatments ensure clarity, flexibility, and consistency across all materials.

The project includes concept development, visual direction, and the design of posters and flyers for both print and digital use.