Spring Connections - Visual Identity & Campaign
Visual identity and communication design for Spring Connections, a multidisciplinary cultural series hosted by Centro Giovani Connection in Bressanone.
The project introduced a modular visual language inspired by the idea of connection — both as a social act and as a system of visual relationships.
A custom set of symbols was developed to represent the different types of events — music, talks, and social nights. Each icon works as a standalone sign or can be combined with others to express more complex meanings, creating a flexible graphic code that evolves across the campaign.
The identity pairs a minimal typographic layout with layered textures, bold contrasts, and a restrained palette, translating the center’s creative, inclusive and experimental spirit into a cohesive visual system applied to posters, printed programs, and social media assets.
